Available • Rolex
New arrivals
Discover the latest arrivals
Explore the watches recently added to our collection.
Concierge
Do you want to sell your watch?
Bring your watch to our Lugano boutique for an estimate.
Contact us on WhatsAppStep 1
Share photos, references, conditions, and documentation.
Step 2
Schedule an appointment with us.
Step 3
Receive payment by bank transfer or cash.
Why Lugano Top Watches
Buying and selling new and used luxury watches in the heart of Lugano
We offer an international experience with a transparent sourcing and authentication process.
Verification stack
Highly qualified inspection and controls at all stages.
Concierge sourcing
Swiss and international suppliers, curated weekly.
Lifecycle support
Valuations, service guidance, and trade-in options.
Private list
Get the Lugano release list.
Weekly arrivals, price updates, and private previews.
Certified Chrono24.
Lugano Top Watches is listed on Chrono24 as a verified Trusted Seller.